For many businesses, the process for registering and renewing patents and trademarks can be difficult, complicated, and fraught with chances for error. Every year, businesses and individuals lose millions of dollars in valuable intellectual property because of missed deadlines and procedural mistakes. The Trademark Renewal Service provides the expertise that modern businesses need to navigate the IP Australia's registration and renewal process. You need experienced, professional assistance to protect your assets. Don't let your hard-earned property go to waste!

A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services for consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.

A trademark is designated by the following symbols:
  • ™ (for an unregistered trade mark, that is, a mark used to promote or brand goods)
  • SM (for an unregistered service mark, that is, a mark used to promote or brand services)
  • ® (for a registered trademark)

A trademark is a type of intellectual property, and typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories. The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. The owner of a common law trademark may also file suit, but an unregistered mark may be protected only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand. The term trademark is also used informally to refer to any distinguishing attribute by which an individual is readily identified, such as the well known characteristics of celebrities. When a trademark is used in relation to services rather than products, it may sometimes be called a service mark. If you want to establish a brand for your product or service, you should consider creating a distinctive trade mark. A trade mark protects the identity of your goods and services. Once you register a trade mark, you have the legal right to use, license or sell it within the Australia for the goods and services for which it is registered. You also have the right to prevent others from using it. If you do not register, another party could register your brand as a trade mark and you could be forced to defend your rights - you may even need to rebrand.

Registered trade marks As the owner of a registered trade mark you:
have the exclusive right to use your trade mark as a brand name for the goods or services specified in the registration
have the exclusive right to authorise other people to use your trade mark for the goods or services specified in the registration
have the right to sell your trade mark
have a registration that usually covers the whole of the Commonwealth of Australia
may give the Australian customs service a notice objecting to goods that infringe your registered trade mark being imported
can be in a stronger position to stop other people from using your trade mark as their brand name on the same or similar goods or services.
Find out how having a registered trade mark can benefit your business in our case study - IP rights in a business name.

The owner of the registration must renew his trademark during the following time period: File between the 9th and 10th years after the registration date, and between every 9th and 10th year after the registration date thereafter.

NOTE regarding Grace Period Filings: The documents will be accepted as timely if filed within six months after the deadlines listed above with the payment of an additional fee.

The Renewal process looks as follows:
  • You receive the Reminder from Trademark Renewal Service
  • You sign it and mail it back to us in the Reply Paid envelope provided
  • We send you the invoice after we receive the signed Reminder from you
  • Upon receipt of all the fees the trademark is renewed

Failure to renew your trademark on time might result in cancellation of the trademark and a new application to pursue registration of the mark again must be filed.

Address:
Level 45, 680 Georges Street
Sydney, NSW 2000
Australia

Phone: +61 280 466 449
Fax: +61 280 466 449
E-mail: info@trademarkrenewalservice.com.au

Business hours:
9am-4pm (Monday-Friday)